Operational Excellence, Fractionally Delivered.

ETF Stands for: Eat The Frog — a philosophy of doing the hard, high-impact things first. It’s ops-driven, discipline-rooted, and founder-focused.

From investor readiness to market entry and scaling ops, we partner with startups to bring order, structure, and smart execution where it matters most.

We support startups and founders with fractional leadership, operational frameworks, and executional support tailored to scaling companies. Our philosophy is simple: do the hard, high-leverage work first — and do it well.

Reach out

info@etf-advisory.com

Areas of practice

Fundraising

We help you raise with clarity, structure, and investor-aligned strategy. From your story to your data room, we guide the full process — no guesswork, no fluff. We speak the investor language and help you translate your traction into a sharp, credible narrative. From pitch to closing, we anticipate concerns, sharpen your answers, and keep you in control, so you can close with confidence.

Operations

We step in as your fractional COO to help you eat the frog — the hard, high-leverage work that drives real progress. From building lean KPI frameworks to structuring teams, setting up OKRs, and installing reporting rhythms, we turn chaos into clarity and execution. We focus on what matters most, cut the noise, and embed best practices that scale with you.

End-of-Life

When the end of the road is near, we support founders through the hardest part of the journey — closing down. We’re not here to fix what can’t be saved. We’re here to bring structure, calm, and clarity — emotionally, operationally and strategically. From insolvency prep, conceptualizing asset deals, to investor and team communication, we help you close with dignity and move forward with confidence.

Some of customers share

  • „On multiple rounds, we came to ETF to strategize fundraising and investor relations. They understand the needs of first time founders."

    Juan Opitz
    MD Motorskins GmbH

  • „ETF´s support come onboard with our preseed round and I believe their experience has accelerated our success.“

    Misha Volonko
    COO Wowflow GmbH

  • "Juan was one of our early Advisors and Partners in the German market. His knowledge and deep market insights allowed us to have a more solid GTM strategy and win many early contracts. This is a very valuable Partnership for us."

    Jenny Izaguirre
    MD Carrusel Digital

„It is always in the end all about expectation management. “

– Juan Ocampo

Reach out

Would you like to talk to us about your specific case and how we could come together to address or meet your concerns?